yassin bey Named Creative Director of Unknown Union

yaasin bey (fka Mos Def) Creative Director of Unknown Union. Photo by Ignatius Mokone 

yaasin bey (fka Mos Def) Creative Director of Unknown Union. Photo by Ignatius Mokone 

 

YASIIN BEY NAMED CREATIVE DIRECTOR OF UNKNOWN UNION

yasiin bey (formerly known as Mos Def) is proud to announce that he has signed on as Creative Director for the New York and Cape Town based lifestyle brand, Unknown Union. As Creative Director, yasiin bey will oversee new design concepts and collaborations for Unknown Union, including a project with his media channel and design collective A Country Called Earth.

Unknown Union’s new direction is exemplified by the launch of The Original Royals Collection made from the traditional blankets of the Basotho people. These blankets have a history that dates back over 150 years and form the basis of a proud living tradition and cultural legacy that is interwoven into the very social fabric of Basotho life. Authentic Basotho blankets are exclusively manufactured by Aranda Textile Mills in partnership with the royal family of Lesotho and are solely available internationally through Mountain Kingdom.  Unknown Union is the only company in the world that has been granted the right to create apparel from this national treasure and Mountain Kingdom is proud to be Aranda's exclusive international representative.

The Original Royals Collection will be debuted at (capsule) Las Vegas Feb. 15th – 17th. For more details on the project and others by Unknown Union, visit www.unknownunion.co.za

To purchase the original Basotho Heritage Blankets click here